We went to the first Taste event and left feeling that it was better than we had thought it would be but still not enough to convert us to the event. Last year, we skipped it - too much emphasis on Masterchef and way too much PR involvement - it seemed every blogger and their dog got a ticket which coincided with what seemed to be a plethora of gushing blog posts about the event. This year, we frankly lost count at the number of different PR offers for us to attend - all of which we declined or ignored. We firmly believe that unless you are willing to delve into your own pocket, then you should not be writing or tweeting about it.
Our main reason for attending this year was due to Embrasse and the fact that they would be offering a horse meat dish. Unfortunately, food terrorists decided to issue death threats towards the chef and his family and so this dish was withdrawn from both Taste of Melbourne and the restaurant.
With horse off the menu, we once again shifted towards not going but then the pop-ups entered the equation and in particular the presence of Comida Bebe caught our attention, we made our final decision to attend.